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Rethinking Sleep

Circadian Science Outperforms Consumer Sleep Hacks

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The Researcher Daily
Oct 01, 2025
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Conceptual illustration of people sleeping in various positions creating a pattern, floating over a night sky.

From mouth taping videos and gadget-heavy routines to a booming industry of weighted blankets and melatonin cocktails, consumer sleep advice has become ubiquitous. The global market for sleep aids now exceeds US$100 billion annually, driven by widespread complaints of insomnia and insufficient rest. Yet, researchers caution that popular remedies often l…

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