Rethinking Sleep

Circadian Science Outperforms Consumer Sleep Hacks

From mouth taping videos and gadget-heavy routines to a booming industry of weighted blankets and melatonin cocktails, consumer sleep advice has become ubiquitous. The global market for sleep aids now exceeds US$100 billion annually, driven by widespread complaints of insomnia and insufficient rest. Yet, researchers caution that popular remedies often l…